Category: Bootstrap

  • Your company is not “venture scale”, and why you shouldn’t raise VC funding

    Your company is not “venture scale”, and why you shouldn’t raise VC funding

    When most founders think about launching a startup, raising venture capital is the first hurdle they believe is necessary for building a successful company, rather than a “lifestyle” business. Media headlines, startup success stories, and influencer chatter often make it feel like fundraising is the key progress indicator of successful tech companies until those go…

  • The Guide To Bootstrap Funding

    The Guide To Bootstrap Funding

    Money is tight in the early stages when bootstrapping, before there’s any significant revenue in the company. Once you reach around $1M in ARR, you start to experience what I call the “SaaS escape velocity” – most normal business expenses are now a much smaller % of your revenue, and you start to feel more…

  • My Product Ideation Framework For B2B SaaS

    My Product Ideation Framework For B2B SaaS

    A common question I get from aspiring founders, is how to find and then validate product ideas for new B2B SaaS products. Over many such calls, I started to flesh out a mental model for how I would approach coming up with a new product idea for B2B SaaS, and I use this framework when…