Articles
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How I Bootstrapped a B2B SaaS to 7 figures in ARR
(and an 8 figure exit) In 2016, after winding down a failed startup that went the VC route, I had $15k in my checking account. I had just moved out of the SV bay…
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From LOI to close – Navigating the sale process
Everything I learned going through an 8-figure business sale – from LOI, to due-diligence, legal documents and closing.
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The bootstrapped founder’s guide to selling your company
There comes a time in the life of most successful software businesses when the opportunity to sell the business becomes available. This is especially true for income generating, subscription SaaS businesses, which are a…
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The Best Marketing Channels For B2B SaaS (w/o Sales or Ads)
When I started Gymdesk in 2016 as a solo founder, I had high confidence I could ship a working product, but much less confidence in my ability to generate traction and revenue from it…
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Bootstrapping Vs VC Funding: What makes sense for most companies?
For over a decade, I’ve started multiple companies that optimized towards raising venture capital. I was following the narrative Silicon-Valley and the tech media have been pushing for ever – that the path to…
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How to fire yourself as a founder
In my previous post I wrote about the process I went through growing Gymdesk from a one-person operation to a company with over 10 FTE at that point in time. One of the least…
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Building A Fitness Tech Company During COVID
In my previous article I stopped just before things got interesting. Gymdesk (then Martial Arts on Rails) had reached $12k in MRR in the middle of 2019, then remained stagnant for the rest of…
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Bootstrapping to Profitability, the story of a B2B SaaS founder
When I started building Gymdesk at the end of 2015, I had no idea how long it would take for it to be profitable enough that I could live from it full time. At…
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Startup Postmortem: Binpress
For over 5 years, my life revolved around growing my previous company, Binpress. In the months since we found a buyer for it, I’ve had some time to think about why it failed. Now…
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How videogames shaped my path in life
I just finished watching “The Art of the Game” (embedded below), a documentary about the evolution of digital games as the dominant media format. Me and computer games go back a long way. I…