About Me

My story begins in the first year in college, when I learned programming while studying towards a degree in Physics (Fortran and C were on the syllabus). I used that as a base to venture out into freelance software development (mostly for the web), and during the 3rd year I started my first tech company with 2 close friends.

After a few false starts and a few years building products for other people, I started Binpress, a digital goods marketplace, which went through the 500startups accelerator and later raised over $1M in seed funding (along with my good friend and co-founder, Adam Benayoun).

Unfortunately, but perhaps predictably, we could not sustain the initial traction with Binpress, and the company shut down after 2 years and running out of money. It did teach me a valuable lesson about the vicious cycle of venture funding, and I set out to start my next company, Gymdesk, as a bootstrapped company.

Bootstrapping from 0 to profitability and an exit

I wanted to combine my hobby (Brazilian Jiu Jitsu) with my professional background, and in 2016 I launched Gymdesk, online software for managing gyms and other fitness and wellness businesses.

After years of struggling to get customers and learning how to do product properly, we hit our stride in early 2020, just before COVID started. Despite COVID, we still ended 2020 on a solid growth trajectory.

We continued with a very strong 2021, 2022 and 2023, and in 2024, after hitting $3M in ARR, we partnered with Five Elms – a private equity firm from Kansas City – who acquired a majority stake in Gymdesk, providing with me with an 8 figure exit.

Life Post Exit

I stayed on with Gymdesk until the end of 2025, and then moved on from the day-to-day. I now acquire micro SaaS products through Indiemand Ventures. The most recent is Virtual Staging Art, a product for virtual staging real estate listings using vision AI.

Podcasts

If you'd like to learn more about the journey, I've been on a couple of podcasts –